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Second-screen proposal · draft · confidential
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A second-screen and analytics proposal for the Championships.
Live overlay · Tokyo 2021
Match-stats card
Live stream · Swiss 2023
Live overlay · Worlds 2021
We want to give Badminton England the best second-screen experience in the sport. Fans increasingly expect this kind of data alongside the match, per IBM's 2025 global fan study↗:
Here are some samples of how we'd do it. The left card is how we currently present our padel outputs. The right is a mock-up for All England's live broadcasts.
🇨🇳 Liu Shengshu4.4
🇨🇳 Tan Ning4.6
Graphics, posters and cards come out in the All England's colours and watermark, or a sponsor's. You can customize the placement and look however you want.
Shot type, speed, pressure, court position and a shot heatmap, on the broadcast or after the match in the Clutch app. Additionally, we can lift any shot into 3D for analysis from all angles.
Winners, errors, distance run, rally lengths, placement and rating, rendered the moment they leave the court, plus shareable, on-brand social cards generated from the same data.
Every rally auto-cut, tracked and labelled, in both formats for the broadcast and for socials. Here's a sample from a recent international tournament we broadcasted in padel.
Human language insights from the data, like "most of her errors came from the backhand corner".
Raw per-shot data (CSV or API) for your analysts, broadcast partners and graphics suppliers.
The same infrastructure runs on past footage too, so you can create a catalogue of All England highlights and analysis from every year.
Run it across the whole back catalogue: stats, highlights, posters and clips for every past All England, not just the current one.
Rating radars, head-to-head history and form, built from every match. Compare the same player across editions, or eras against each other.
Hundreds of highlights are generated automatically each tournament, searchable by shot type and player, and rebrandable to share year-round.
Most of the cost is upfront: tuning the models, building the pipeline, and labelling the first season of footage. After that, each year is mostly compute and maintenance. To give you a sense of how much this would cost for us, we estimated the work required below.
Rounded estimates. The initial build is paid once; the recurring figure is what each following year costs. "After the match" processing also has the benefit of using cheaper GPUs. Struck-through lines are removed or covered by the option you selected.